This west coast based fashion industry professional has 25 yrs of Merchandise Management, Fashion Branding and Visual Merchandising experience in both the retail and wholesale segments. She is a fashion merchandising strategist who utilizes productivity analysis for both the planning and assessment of visual presentation initiatives. A specialist in the successful planning, facilitation and execution of store & showroom openings; HOTTER THAN HAUTE boasts a “finely-tuned aesthetic eye and attention to detail” is testament to her success. Her extensive HR folio involves the creation of corporate directives, regional visual guides and presentation manuals to job descriptions, training agendas and succession plans from new hires to senior mobility of merchandising staff.
Selena is a fashion industry educator, instructing exclusively for the world renowned Blanche Macdonald Centre. A 13 year role thus far that involves curriculum and content development for courses within the institutes Fashion Marketing & Fashion Design Diploma Programs.
A slight change of pace was imminent, however. Having mentored Lesley for a year; it was evident they share the same work ethic, drive & passion. Several facets of a thriving partnership ensued. “This dynamic is pure energy; the ideals remain intact while our ideas merge.” It all starts here.